Business to Business Marketing Companies Spend by Channel
According to a 2011 Ipsos study of 600 marketing professionals representing different sectors and company sizes, the top three individual channels receiving the most spend from business to business marketing companies in 2010 were industry events/tradeshows (28%), magazines/trade publications (13%) and direct mail (9%).
While it may seem as though B2B marketers are still concentrating on traditional marketing channels, if you add up the expenditures on digital channels, about 1/3 of spending is on these digital channels. The study further states that mobile and online video are growing significantly, which is consistent with our experience at Six Degrees as well. For a copy of the full report commissioned by Google, click here: marketo.com PDF
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